One of the last AfriConEU Networking Academy Webinars hosted by ATBN on the 21st of June about Digital Marketing in the age of AI. As people increasingly spend time online, digital marketing has become an essential tool for businesses and organizations to reach their target audiences. From new social media platforms to AI-powered tools, the digital marketing landscape is ever-evolving. It can be challenging to understand what tools work best for specific sectors and audiences. The webinar introduced participants to the Digital Marketing landscape and equipped them with the basic tools to develop a digital marketing plan for their business.

Eunice Baguma Ball, Director of ATBN, warmly welcomed the participants and introduced the opportunities available through our project. Then she gave the floor to our speaker, Francine Beleyi, Founder & Digital Strategist at Nucleus of Change, to share her expertise in Digital Marketing. Her presentation started with an inspiring quote: “Stop chasing opportunities and start creating them to stand out”. She highlighted the importance of the target audience and the significance of developing well-organized marketing strategies in the digital landscape.

Francine shared the fundamentals of personal branding and tips on how to use the AI tools correctly. Overall, the webinar was full of examples and insights.