The Market Uptake Process | ECA Hybrid Workshop

The Market Uptake Process | ECA Hybrid Workshop

On the 26th of May, Emerging Communities Africa , under the umbrella of the AfriConEU Networking Academy, hosted a hybrid workshop on “The Market Uptake Process”. This workshop aimed to deepen and share competencies, expertise and knowledge on technology transfer, emphasizing the market uptake process. It covered details of drawing up agreements or contracts with identified partners in the technological transfer process and explored the monitoring mechanisms essential to check the technology transfer process.

The event started with the AfriConEU Presentation by Joseph Gaylord, Analyst at Dpixel. Our first speaker, Prof. Charles Oluwaseun Adetunji, Dean Faculty of Science at Edo State University Uzairue, Introduced the technology transfer process in universities to the participants. He highlighted the factors that influence the university-industry collaborations focusing on the fact that “Universities fuel innovation by transferring cutting-edge tech from labs to the real world.” Then John Osawe, Business Development Consultant discussed the importance of communication in technology transfer and the significant role of customer’s feedback.

Our panelists took the floor and elaborated on the Deal Making and Negotiation phase of the Market Uptake process. At the end, Chioma Obiokolo, Head, Technology Products & Consulting at VIISAUS and John Iyoha, Business Growth Expert and Personal Development Coach share their business experience, the challenges, and how they faced them giving the opportunity to participants to ask questions.