Description: As people increasingly spend time online, digital marketing has become an essential tool for businesses and organizations to reach their target audiences. From new social media platforms to AI-powered tools, the digital marketing landscape is ever-evolving. It can be challenging to understand what tools work best for specific sectors and audiences.

Equipping Digital Innovation Hubs (DIHs) leaders with current knowledge and trends in digital marketing is crucial not only to improve their operations but for strengthening the support they provide to startups and businesses.

The webinar will introduce participants to the Digital Marketing landscape and equip them with the basic tools to develop a digital marketing plan for their business or organization. The webinar will also cover how AI impacts digital marketing in this age and consider the benefits and challenges AI poses for digital marketing.

Topics to be discussed:

• Introduction to the Digital Marketing Landscape
• Structuring a digital marketing plan
• AI tools for digital marketers

Speakers:

Training Material: