ATBN and AfriConEU, under the umbrella of the AfriConEU Networking Academy, will host a webinar on the 21st of June, 12.00 – 13.30 (CET), about “Digital Marketing in the Age of AI.” 

As people increasingly spend time online, digital marketing has become an essential tool for businesses and organizations to reach their target audiences. From new social media platforms to AI-powered tools, the digital marketing landscape is ever-evolving. It can be challenging to understand what tools work best for specific sectors and audiences.

Equipping Digital Innovation Hubs (DIHs) leaders with current knowledge and trends in digital marketing is crucial not only to improve their own operations but for strengthening the support they provide to startups and businesses.

The webinar will introduce participants to the Digital Marketing landscape and equip them with the basic tools to develop a digital marketing plan for their business or organization. The webinar will also cover how AI impacts digital marketing in this age and consider the benefits and challenges AI poses for digital marketing.

Topics to be discussed:

• Introduction to the Digital Marketing Landscape
• Structuring a digital marketing plan
• AI tools for digital marketers

Who should attend?

• Leaders of DIHs (tech hubs, universities, incubators, accelerators)
• Investors
• Youth
• Start-ups
• Entrepreneurs and entrepreneur support network leaders
• Digital skills provider

Time zones

• CET 12.00 – 13.30 
• EAT 13.00 – 14.30
• WAT 11.00 – 12.30 
• BST 11.00 – 12.30  
• EEST 13.00 – 14.30